Explore ways to connect your business with the people behind the Mighty Oak.
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1. Be part of AFC Ann Arbor
BE PART OF AFC ANN ARBOR
Connect your business with the people behind the Mighty Oak.
2. Two teams. One club.
AFC ANN ARBOR WOMEN AFC ANN ARBOR MEN
TWO TEAMS. ONE CLUB.
Our hometown club. Part of the national USL league system.
USL W League
Pre-professional competition developing
the next generation of women’s talent.
USL League Two
Pre-professional competition for emerging
college players and aspiring professionals.
3. A shared passion. A place for your brand.
A SHARED PASSION.
A PLACE FOR YOUR BRAND.
Connect with families, players, and supporters through
shared match days, club stories, and partner collaborations.
Give your business a role in the experience.
2.5M+
views of our 2026 season social content
20,000+ 5,000+
social followers
across all platforms
email subscribers
75%+ of our Facebook and Instagram
followers are ages 25–54.
70%+ of our ticket buyers reside in
Washtenaw County.
4. A match day to make your own
SOCCER AND A DAY TOGETHER
H i g h - l e v e l s o c c e r , a k i d s ’ p l a y z o n e , a n d f o o d
t r u c k s b r i n g f a m i l i e s t o g e t h e r . C o n n e c t w i t h
t h e m t h r o u g h a u s e f u l o f f e r o r a c t i v i t y .
A MATCH DAY TO MAKE YOUR OWN
HOST YOUR PEOPLE
B r i n g e m p l o y e e s , c l i e n t s , a n d t h e i r f a m i l i e s
t o g e t h e r w i t h s p o n s o r h o s p i t a l i t y a n d a
m a t c h d a y e x p e r i e n c e t a i l o r e d t o y o u r g r o u p . VALUES PEOPLE CAN SEE
S u p p o r t w o m e n ’ s s o c c e r , y o u t h p a r t i c i p a t i o n ,
a n d p r a c t i c a l s u s t a i n a b i l i t y , f r o m s u s t a i n a b l e
t e a m w e a r a n d m e r c h a n d i s e t o e l i m i n a t i n g
p l a s t i c s i n c o n c e s s i o n s .
5. Local partners. Shared stories.
LOCAL PARTNERS. SHARED STORIES.
Real collaborations that put each partner into the club’s story.
ZINGERMAN’S
78,000+ views
11 collaboration posts featuring AFCAA players
and Zingerman’s. A player visit turned local food
into a story shared with supporters.
THERIDE
Nutmeg takes the bus.
Nutmeg and players showed supporters how to
reach a match by bus. AFCAA and TheRide shared
the video to make transit part of match day.
A player visit, a useful how-to, or a story only your business can tell.
6. Ways to partner
WAYS TO PARTNER
From a local introduction to a partnership across the season.
2027 partnerships start at $1,500.
COMMUNITY
PARTNER
INTRODUCE YOUR
BUSINESS
Club recognition, a digital
presence, and match access.
For example:
Introduce your business to
supporters and bring your
team to a match.
SUPPORTING
PARTNER
BUILD A MATCH DAY
MOMENT
A focused match day,
community, or content
activation.
For example:
Bring a useful product
demonstration or family
activity to a selected match.
OFFICIAL PARTNER
MAKE YOUR
EXPERTISE PART OF
THE CLUB
An agreed designation,
category rights, and a tailored
activation.
For example:
Create a recurring content
series that connects your
expertise with club life.
PRINCIPAL PARTNER
A DISTINCTIVE ROLE
IN CLUB LIFE
Build a prominent
partnership around
Performance, Community, or
Experiences.
Combine meaningful
branding with opportunities
to involve your people
throughout the partnership.
One Principal Partner per
theme
Examples are illustrative. We agree rights and activities around your goals, budget, and availability.
7. Principal partnerships
PRINCIPAL PARTNERSHIPS
Three themes. One partnership level.
Relationships underpin every partnership.
PERFORMANCE
PREPARATION & EXCELLENCE
Align your brand with how our teams
prepare, develop, and pursue excellence.
Potential components:
Training apparel branding
Arranged training-session visits
Coaches speaking at your business
COMMUNITY
LOCAL CONTRIBUTION
Show your commitment through the
club’s local involvement and
opportunities to take part.
Potential components:
Community jersey branding at player
appearances
Participation in community events
Employee service activities
EXPERIENCES
CONNECTION & ENJOYMENT
Help people discover the club, enjoy
match days, and connect with one
another.
Potential components:
Soccer 101, presented by [Partner]
Hospitality for your people and families
Selected hosting and engagement
opportunities
Illustrative options, not automatic inclusions. Rights, activities, and pricing are agreed
in each proposal according to partner goals, availability, and scope.
8. In good company
IN GOOD COMPANY
The businesses and organizations that partnered with AFC Ann Arbor in 2026.
9. Your goals. A partnership idea.
YOUR GOALS. A PARTNERSHIP IDEA.
Tell us who you want to reach and what you want to achieve.
After a short conversation, we’ll recommend a relevant partnership idea.
Ask us what could work for your business
afcannarbor.com/partnership-inquiry
Jamey Amrine, Club Director
jamey@afcannarbor.com
Jules Zane, Commercial Director
jules@afcannarbor.com
Meet our 2026 partners