ANN ARBOR, MICHIGAN · EST. 2014Local roots. The world’s game.

Partnerships

Be Part of the Club.

Our partners help bring soccer to Ann Arbor. Let’s talk about how your organization could be part of it.

2027 partnerships

Be part of the next chapter.

Explore ways to connect your business with the people behind the Mighty Oak.

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Page 1: Be part of AFC Ann Arbor. Full text is available below.
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1. Be part of AFC Ann Arbor
BE PART OF AFC ANN ARBOR Connect your business with the people behind the Mighty Oak.
2. Two teams. One club.
AFC ANN ARBOR WOMEN AFC ANN ARBOR MEN TWO TEAMS. ONE CLUB. Our hometown club. Part of the national USL league system. USL W League Pre-professional competition developing the next generation of women’s talent. USL League Two Pre-professional competition for emerging college players and aspiring professionals.
3. A shared passion. A place for your brand.
A SHARED PASSION. A PLACE FOR YOUR BRAND. Connect with families, players, and supporters through shared match days, club stories, and partner collaborations. Give your business a role in the experience. 2.5M+ views of our 2026 season social content 20,000+ 5,000+ social followers across all platforms email subscribers 75%+ of our Facebook and Instagram followers are ages 25–54. 70%+ of our ticket buyers reside in Washtenaw County.
4. A match day to make your own
SOCCER AND A DAY TOGETHER H i g h - l e v e l s o c c e r , a k i d s ’ p l a y z o n e , a n d f o o d t r u c k s b r i n g f a m i l i e s t o g e t h e r . C o n n e c t w i t h t h e m t h r o u g h a u s e f u l o f f e r o r a c t i v i t y . A MATCH DAY TO MAKE YOUR OWN HOST YOUR PEOPLE B r i n g e m p l o y e e s , c l i e n t s , a n d t h e i r f a m i l i e s t o g e t h e r w i t h s p o n s o r h o s p i t a l i t y a n d a m a t c h d a y e x p e r i e n c e t a i l o r e d t o y o u r g r o u p . VALUES PEOPLE CAN SEE S u p p o r t w o m e n ’ s s o c c e r , y o u t h p a r t i c i p a t i o n , a n d p r a c t i c a l s u s t a i n a b i l i t y , f r o m s u s t a i n a b l e t e a m w e a r a n d m e r c h a n d i s e t o e l i m i n a t i n g p l a s t i c s i n c o n c e s s i o n s .
5. Local partners. Shared stories.
LOCAL PARTNERS. SHARED STORIES. Real collaborations that put each partner into the club’s story. ZINGERMAN’S 78,000+ views 11 collaboration posts featuring AFCAA players and Zingerman’s. A player visit turned local food into a story shared with supporters. THERIDE Nutmeg takes the bus. Nutmeg and players showed supporters how to reach a match by bus. AFCAA and TheRide shared the video to make transit part of match day. A player visit, a useful how-to, or a story only your business can tell.
6. Ways to partner
WAYS TO PARTNER From a local introduction to a partnership across the season. 2027 partnerships start at $1,500. COMMUNITY PARTNER INTRODUCE YOUR BUSINESS Club recognition, a digital presence, and match access. For example: Introduce your business to supporters and bring your team to a match. SUPPORTING PARTNER BUILD A MATCH DAY MOMENT A focused match day, community, or content activation. For example: Bring a useful product demonstration or family activity to a selected match. OFFICIAL PARTNER MAKE YOUR EXPERTISE PART OF THE CLUB An agreed designation, category rights, and a tailored activation. For example: Create a recurring content series that connects your expertise with club life. PRINCIPAL PARTNER A DISTINCTIVE ROLE IN CLUB LIFE Build a prominent partnership around Performance, Community, or Experiences. Combine meaningful branding with opportunities to involve your people throughout the partnership. One Principal Partner per theme Examples are illustrative. We agree rights and activities around your goals, budget, and availability.
7. Principal partnerships
PRINCIPAL PARTNERSHIPS Three themes. One partnership level. Relationships underpin every partnership. PERFORMANCE PREPARATION & EXCELLENCE Align your brand with how our teams prepare, develop, and pursue excellence. Potential components: Training apparel branding Arranged training-session visits Coaches speaking at your business COMMUNITY LOCAL CONTRIBUTION Show your commitment through the club’s local involvement and opportunities to take part. Potential components: Community jersey branding at player appearances Participation in community events Employee service activities EXPERIENCES CONNECTION & ENJOYMENT Help people discover the club, enjoy match days, and connect with one another. Potential components: Soccer 101, presented by [Partner] Hospitality for your people and families Selected hosting and engagement opportunities Illustrative options, not automatic inclusions. Rights, activities, and pricing are agreed in each proposal according to partner goals, availability, and scope.
8. In good company
IN GOOD COMPANY The businesses and organizations that partnered with AFC Ann Arbor in 2026.
9. Your goals. A partnership idea.
YOUR GOALS. A PARTNERSHIP IDEA. Tell us who you want to reach and what you want to achieve. After a short conversation, we’ll recommend a relevant partnership idea. Ask us what could work for your business afcannarbor.com/partnership-inquiry Jamey Amrine, Club Director jamey@afcannarbor.com Jules Zane, Commercial Director jules@afcannarbor.com

Meet our 2026 partners

Have an idea for your business? Start a partnership conversation.

Rooted here. Open to ideas.

AFC Ann Arbor brings men’s and women’s soccer, supporters, families, players, and organizations together across Washtenaw County and beyond. Together, we can introduce your organization to our supporters, bring people to a match, or support a local cause.

We will start with your goals and find a fit with the whole club.

Supporters at an AFC Ann Arbor match.

Commercial partnerships

Support the Mighty Oak

Put your business in front of our supporters, welcome guests to a match, or share your story with the club. We’ll talk through options and pricing with you.

Discuss sponsorship

Community partnerships

Work with our community

Bring an idea connected to the people you serve, access to the game, or a local cause.

Share a community idea

Creative collaborations

Something we have not thought of yet

Artists, makers, educators, and collaborators can help shape what a soccer club means to its community.

Start a collaboration

How we can work together.

Visibility

Show up alongside the club

Discuss how your organization could be represented through club media, match days, or merchandise.

Explore visibility

Experiences

Bring your people together

Explore a match day for colleagues, customers, or community groups when dates and availability are confirmed.

Discuss a group visit

Community

Tell a shared story

Connect an organization’s work with the people and stories around the club.

Read partner stories

Stay connected

We’ll keep you posted.

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